 Website Development with a Phased Approach
Your website will be the most important part of your business and an asset so it is vital that when website development takes place a phased approach is taken to include planned milestones, approvals and clearly defined deliverables.
The website development should roughly be having the following phased approach:
- Scoping
- Design
- Content
- Development
- Marketing
- Maintenance
1. Scoping
This phase is very important to make sure the website is as per the desired requirements.
The scoping phase should include –
Requirement gathering that includes business, content, marketing, database, design and commercial requirements.
2. Design
It is suggested that 2 different designs should be created on the basis of design specification that is developed in scoping stage. In this stage you will understand the visual interface of your site such as page lay out, navigation and other elements.
3. Content
The content plan is to be created as per content specification created in the scoping phase. It should include the sections which will have content, and other rich media.
4. Development
A functional specification is created on the basis of scoping, design and content phases. In this stage both development as well as CMS platforms is to be selected.
5. Ongoing marketing
Along with website development you will need to look at marketing campaigns to draw visitors to your site. For this you can use search engine optimization, search engine marketing, email marketing and display advertising.
6. Maintenance and support
After the web development finishes various parts are to be maintained such as the CMS system, the email system and website hosting.
If these phases are followed for web site development then you will be sure of getting the most out of your website.
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