Custom Web Design or Common Templates - Which one is better?

You have decided to go online and are not sure whether to go with custom web design or select a common template. Here we will look at reasons why custom web design is much better than using a common template.

Good web design helps you portray your company’s image as a high quality and professional organization to your existing as well as prospective customers. It is worth mentioning here that a visitor to the site decides within just a few seconds whether the company is –

1. Trustworthy
2. Reputed
3. Credible
4. Legit and
5. Professional

In today’s business environment where every company needs to have an online presence, you have to take required steps to make sure that you are dealing with professional company who will be able to showcase your company’s persona, image, business objectives and values successfully. Now we come to the main topic of discussion which is selecting between custom website design and free templates.

The following are the advantages of custom web design –

1. Accurately describe the business goals of the company.
2. Clearly visualize call to action and other conversion path ways.
3. Optimize web site for visibility in search engines.
4. Dynamic design allowing addition of new pages to the website.
5. Be distinctively different from other web sites.

On the other hand using a common template has the following disadvantages –

1. Colors and structure can be changed but to a limited extent.
2. Are not designed to be search engine friendly.
3. Lose individuality as there are 50 other small businesses using the same template.